Posts Tagged ‘social media’
Monday, July 7th, 2008
We are posting a checklist for you to use when developeing a new website for your company. We hope you find this checklist useful.
Web Site Design Marketing Objectives
- What is your primary goal with the site?
- Establishing your credibility
- Describing your products or services
- Completing sales transactions
- Offering customer service and support
- Communicating company identity or branding
- What are your secondary goals?
- Search engine friendly?
- Generate repeat traffic?
- Encourage visitors to recommend it to others?
- Create an online community, send emails?
- Increase customer loyalty?
- Encourage visitors to stay and visit many parts of the site?
- What is your intended use for the site?
- How will people find the site? By searching in a search engine or because you gave them your URL?
Who is Your Target Audience
- Who is your target audience?
- Will they be accessing your site via dial up or high speed connection?
- How will you be accessing the site (connection speed and browser)
- What is your target audience looking for?
- What questions are your customers constantly asking you?
- What can we include that would WOW your customers?
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Tags: internet marketing, marketing, san diego website design, Search Engine Optimization, social media, web 2.0, web design, web development
Posted in General | 3 Comments »
Tuesday, June 10th, 2008
Many companies call us inquiring about lead generation over the internet, only to find that pay per click is extemely expensive for their industry. Pay per click is a great program when used properly. It can be very expensive for certain markets, but it can generate immediate results.
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Tags: Blogging, Blogs, business leads, internet leads, internet marketing, lead generation, leads, marketing, Search Engine Optimization, social media
Posted in General | No Comments »
Tuesday, June 10th, 2008
It amazes me the amount of free widgets and tools available to the Social Media crowd and across the different platforms. I’ve been collecting as I happen across them, but I’m sure I’m missing TONS more!
- Socialmarker – They offer a free service that reduces the time and effort needed to socially bookmark a website/blog.
- ShareThis – ShareThis lets you instantly access all of your profiles, blogs, friends, and contacts for easy sharing and updating.
- Twhirl – A fantastic Twitter desktop client that improves your twitter experience, and it offers various configuration options to adapt to your personal needs.
- Zemanta – It allows your browser to understand what you are blogging about and suggest pictures, links, articles and tags to make your posts more vibrant.
Plus all the great widgets available from Social networking sites, social bookmarking sites, etc… Have you come across any cool widgets or tools that you can’t live without? If you have, please share 
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Tags: sharethis, social media, socialmarker, twhirl, zemanta
Posted in General | No Comments »
Thursday, June 5th, 2008
A main goal of any franchise corporation is to sell franchises. I think it’s easier than ever for a franchise to build their brand’s reputation over the internet. For example, if you owned a fast food franchise, you could search on Goolge for blogs that are industry related. Get in on the conversations and contribute. Provide valuable feedback on the topics being discussed. Ensure to insert a backlink to your website or blog whenever possible.
Another suggestion I have for franchisors selling franchises is to contribute to community sites sucha as LinkedIn and facebook. Join and start your own groups within communities. You’ll soon find that it’s not too difficult to connect with people that are interested in similar Franchising topic(s).
I have started a Squidoo lense that is designed to provide information to Franchises on how they can grow rapidly using social media and web 2.0 technologies. For more information, you can visit the lens here: Franchise Marketing Ideas
Please bookmark the site as I will try to update with more information on a regular basis.
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Tags: branding, Facebook, Franchises, Franchising, internet marketing, marketing, public relations, san diego, search engine marketing, social media, social networking, Squidoo, web 2.0
Posted in General | 2 Comments »
Thursday, May 22nd, 2008
Here are just a few social media sites I like to use to market other websites with:
You Tube – I think everyone has seen or heard of YouTube by now. In order to succeed on YouTube and have your video shared, you may want to upload video content that is funny or has some other type of value to your potential audience. A sales pitch about your stuff probably won’t get a large response. The best example I can think of at the moment is a series of videos by a company called, “BlendTec”. The videos are titled, “Will It Blend”. The videos have seen over 20 million views. Now that’s market reach!
Facebook – Facebook is one of the most Web 2.0 social networking tools. You can join a group of people that all have a similar interest. You could provide that group with valuable information that relates to your services and or products and draw them to your website.
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Tags: Blogging, Blogs, consulting, Facebook, internet marketing, san diego, social media, web 2.0, Web Video, YouTube
Posted in General | 1 Comment »
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