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Posts Tagged ‘Social Media Marketing’

Twitter Success is Selling Yourself, Not Your Stuff

Tuesday, January 12th, 2010

Using Twitter For Business SuccessThe easiest and fastest way to become successful with Twitter is to be human. Make a real contribution to others. Share useful information that others can use. That’s what people really want. What they don’t want is to be sold to. Spend a short amount of time on Twitter and you will quickly see that a lot of people just don’t get it; there are tons of those types of people on Twitter. You can use this to your advantage to stand out from the crowd.

It’s simply about being transparent and being you. It’s about meeting people and being genuine. The best part is, it’s especially easy to use Twitter to find people you have common interests with. Just search for them using the keywords that best describe your interests.

You have to give, in order to receive. Take a real interest in getting to know those that follow you. Take a look at their blogs. Click on the links they share. The best compliment you can give on Twitter is a Re-Tweet, so do it. It will pay dividends in the long run. And before you even realize it, you will have followers swarming in to follow.

There is so much garbage being tweeted that it just gets tuned out. Be the one that sends the Tweets that people look for. This is what will make you a winner on Twitter. Once you’ve gotten their attention through genuine friendship, your followers will look for opportunities to refer you business. Just my thoughts, what are yours?

If you have any questions regarding the use of Twitter for your business or social media in general, please contact our web design company

Corporate Marketing – Simplifying the Social Media Challenge

Wednesday, January 6th, 2010

Companies need a simple way to approach their social media strategy that doesn’t necessarily start with technology. It can be broken down into an easy, three pronged approach and here are our recommended components.

  1. Monitor: In most cases, companies dive into the social media mix by jamming their traditional mainstream media messages into a social media venue. It just doesn’t work that way. The two-way dynamic of social media requires a different, more delicate approach. Careful, unbiased listening skills are a necessary part of a successful social media strategy. In order for companies to start off on the right foot, they must have an open mind to discover new possibilities and insight that their customers and potential customers will invariably deliver.

  2. Engage: Companies have to take an active role in social media by engaging with their audience by providing thought leadership. This can be accomplished by participating in relevant conversations with key influencers in their industry. Their goal here is to make a positive impression with influential participants that are outside the company. The company ultimately needs to be perceived as the industry leader and a subject matter expert.

  3. Integrate: A company’s marketing efforts should be integrated with their traditional marketing channels such as seminars, trade-show events, radio, television and print advertising. Social media has always been a challenge to measure in terms of ROI. When possible, it is advisable to use social media technologies to drive traffic to channels that can be measured through analytics software. Also, it pays to have a Customer Relationship Management (CRM) solution in place for tracking customers and managing prospects. Managing your company’s internet presence can and should be scalable.

Our simplified three pronged approach is not an end all, but provides an easily definable starting point that any company can begin to execute. What are your thoughts?

If you would like more information regarding internet marketing or social media, please contact our web design company.

100K Blog Visitors in 30 Days

Thursday, December 31st, 2009

100K Blog Visitors Are you ready to get busy and build a nice stream of blog traffic? Just remember that in social media, meaningful content is king. The following is a list of actions of what you’ll need to do to see the first 100,000 blog visitors in 30 days and hopefully many more thereafter!

  1. Make profiles on each social bookmarking site listed at SocialMarker – The initial setup of these profiles will be time consuming, but it will save you hours of manually bookmarking your blog posts on all the bookmarking sites.

  2. Complete at least two (2) high quality, relevant blog posts that are meaningful to your audience a day.
    Helpful Hint: Write several blogs in advance and schedule them to be time released with your blog administrator software.

  3. Make profiles on all the video sharing sites listed on TubeMogul -The initial setup of these profiles will be time consuming, but it will save you hours of manually uploading your videos on all the bookmarking sites.

  4. Produce one (1) video a day using either a camera or video editing software such as Microsoft Movie Maker. You can even make a Powerpoint presentation and upload the slides into Movie Maker. Write a script and record your voice or use music for a nice touch. Embed the finished product to your blog.

  5. Distribute each blog post using SocialMarker on a daily basis.

  6. Distribute each video file produced using TubeMogul on a daily basis.

  7. Create profiles on social networking sites such as Facebook, LinkedIn, and Twitter.  Both Facebook and LinkedIn have a feature that will allow you to setup a news feed from your blog. Each time your blog is updated, the friends in your network across these sites will receive your post.

  8. Use SEO strategies and tactics that are explained in detail on SEOmoz and make sure to apply these techniques to your blog site.

  9. Ensure to install some sort of sharing widget on your blog. There are many available depending on your blog technology. One of my favorites can be obtained at Share This and is feature rich. This will allow your viewers to distribute your blog posts virally.

  10. Rinse and Repeat!

Helpful Hint: Good, high quality, content is essential to other people finding it useful and wanting to share it! If you have any questions regarding web design, web strategy or internet marketing, don’t hesitate to contact Proteus Design Studio.