Many companies call us inquiring about lead generation over the internet, only to find that pay per click is extemely expensive for their industry. Pay per click is a great program when used properly. It can be very expensive for certain markets, but it can generate immediate results.
Internet Marketing Blog |
Posts Tagged ‘marketing’Franchises, Internet Marketing, and Social MediaThursday, June 5th, 2008A main goal of any franchise corporation is to sell franchises. I think it’s easier than ever for a franchise to build their brand’s reputation over the internet. For example, if you owned a fast food franchise, you could search on Goolge for blogs that are industry related. Get in on the conversations and contribute. Provide valuable feedback on the topics being discussed. Ensure to insert a backlink to your website or blog whenever possible. Another suggestion I have for franchisors selling franchises is to contribute to community sites sucha as LinkedIn and facebook. Join and start your own groups within communities. You’ll soon find that it’s not too difficult to connect with people that are interested in similar Franchising topic(s). I have started a Squidoo lense that is designed to provide information to Franchises on how they can grow rapidly using social media and web 2.0 technologies. For more information, you can visit the lens here: Franchise Marketing Ideas Please bookmark the site as I will try to update with more information on a regular basis. The Fundamentals of Social MarketingTuesday, May 13th, 2008Social Marketing- What is it anyway? Social Marketing is a combination of the use of social media to promote your business. Although social media is a powerful marketing tool, the use of social media to promote your company should be just one aspect of your overall website traffic building strategy. Below we’ll cover the main concepts of proper social media marketing. Viral Internet Marketing “Will It Blend?”Sunday, May 4th, 2008Many times, popular videos get spread virally over the internet. Creative video production can be a very economical way to promote your small business. Here is an awesome example of how a business can promote their brand and product over the internet. Blend Tec has an entire series of these blender commercials titled, “Will it Blend?”. This one in particular features the I-Pod geting blended by the Blend Tec blender. It is uploaded on You Tube and has been viewed over 5,000,000 times. This company has seen a significant increase in blender sales as a result of these videos. Dynamic Website Designs for BusinessSunday, May 4th, 2008Static websites are almost obsolete in my opinion. A dynamic website may cost twice as much, but they are often 100 times more valuable in the long run. With the rise of social media becoming the norm, a static website will leave your business at a major disadvantage. In an economic downturn, many industries are becoming more competitive. More companies are stepping up their internet marketing efforts to gain the advantage over their competitors. San Diego Website Design ConsiderationsFriday, May 2nd, 2008When I meet with clients for the first time at our San Diego location, I try to emphasize and keep my clients focused on one primary objective. Everyone gets all wrapped up in the “look and feel” of the website design. The big question that I ask is, once the visitor is on the site, what do you want them to do next? In other words, what is the next step in your sales process? San Diego Chamber of Commerce and Social NetworkingThursday, May 1st, 2008In San Diego, California, networking with other businesses has always been a difficult challenge. Besides the San Diego Regional Chamber of Commerce (the largest Chamber of Commerce in California), San Diego also has a long list of smaller, city Chambers of Commerce. It requires a significant amount of time each month staying on top of all the events, dates and times, and locations. For maximum exposure, one must then try attending as many events each month as possible. The cost of these events can quickly deplete the marketing budgets of most small businesses. 7 Steps for Website Promotion/MarketingThursday, April 24th, 2008Website promotion should be the primary focus of your internet marketing plan. Pomoting the site effectively and driving the right traffic is more important than the esthetics of the site in my opinion. Don’t get me wrong, the site should make a great first impression, it’s just that there won’t be a first impression if no one sees the sight. This is why constant website promotion is critical for an on line business. |
