Posts Tagged ‘internet marketing’
Tuesday, January 12th, 2010
It is absolutely critical for your website to be found in the major search engines. The majority of traffic that a website sees from search engines will come from Google. That being said, we have complied a comprehensive list of informative resources to assist you with website search engine optimization.
Extremely Helpful Sites & Guides
Search Engine Optimization can be a daunting task. It is often extremely labor intensive and requires constant maintenance to stay competitive. If you have additional resources that you would like to share, please comment. If you have questions concerning search engine optimization or increasing your sites visibility, please call our web design company.
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Tags: Google, internet marketing, Search Engine Optimization, seo
Posted in Search Engine Optimization, internet marketing | 11 Comments »
Tuesday, January 5th, 2010
People buy from sources they like and trust. How do you build these qualities into a website so people feel comfortable enough to buy? Here are seven proven tactics that are used on almost every successful website.
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Call to Action – Every successful website has a well defined call to action. This is a predetermined goal or action that we want our website visitors to take once they have arrived at our site. The website has to communicate these goals clearly and consistently. The following are good examples:
- Call today for a free consultation
– Start your free trial today
– Free delivery with every purchase over $120
Helpful Tip: Avoid choice overload; too many choices equals lower sales
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People Imagery – Include the “human element” on your website page design. Smiling faces communicate a sense of customer service as well as build trust. A well placed graphic of a person or people that is relevant to your industry helps build trust and confidence immediately.
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Credit Card Logos – Most businesses today take credit cards as payment even if their website is not a shopping cart. The logos of Visa/American Express placed at the top and bottom of a site instill buying confidence in your company.
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Contact information – such as a phone number needs to be placed at the top of the site. This again builds confidence on a subconscious level. People like to know that they can reach your company easily if there is an issue with a transaction.
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Guarantees, warranties, and cancelation policies – make sure the link to this information is visually noticeable on the homepage. This minimizes the level of risk perception in the buyers mind.
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Secure Checkout Logos – ensure that the secure payment logo or image is visible. Online shoppers look for this indication before using a credit card.
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Shipping Information – do your best to provide and link to an explanation of your policy regarding shipping and delivery. When appropriate use a graphic such as the UPS or FedEx log to establish brand familiarity and trust.
The art of converting website visitors to customers is a very complex science. No two websites are the same. It takes a lot of time and effort to get a website optimized for success. If you have any questions or would like additional information on how to increase the performance of your website, contact our web design company at www.proteusdesignstudio.com.
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Tags: internet marketing, website conversion, website optimization
Posted in Social Media Marketing, internet marketing | 10 Comments »
Wednesday, December 30th, 2009
 I am up this morning at an earlier than usual time (4:30 A.M. PST). I am drinking my first cup of coffee and can’t help but realize how much I love coffee. I beleive like most people that too much of anything can be bad for you, but I wanted to generate this list of ten known health benefits:
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Coffee use can lower Parkinson’s risk
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Coffee can lower diabetes risk
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Drinking 4 or more cups of coffee a day may help prevent gout
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Coffee may protect against bladder cancer
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Coffee may lower your risk of cavities
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Coffee can reduce the risk of chronic liver disease
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Coffee jump-starts short-term memory
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Coffee treats asthma
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Coffee can prevent the development of colon cancer
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Coffee can treat headaches
Lastly, I feel coffee makes us more creative. Have a fun and productive day folks!
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Tags: coffee, creativity, designers, energy, graphic design, internet marketing, java, marketing, web design
Posted in internet marketing | 3 Comments »
Monday, July 7th, 2008
We are posting a checklist for you to use when developeing a new website for your company. We hope you find this checklist useful.
Web Site Design Marketing Objectives
- What is your primary goal with the site?
- Establishing your credibility
- Describing your products or services
- Completing sales transactions
- Offering customer service and support
- Communicating company identity or branding
- What are your secondary goals?
- Search engine friendly?
- Generate repeat traffic?
- Encourage visitors to recommend it to others?
- Create an online community, send emails?
- Increase customer loyalty?
- Encourage visitors to stay and visit many parts of the site?
- What is your intended use for the site?
- How will people find the site? By searching in a search engine or because you gave them your URL?
Who is Your Target Audience
- Who is your target audience?
- Will they be accessing your site via dial up or high speed connection?
- How will you be accessing the site (connection speed and browser)
- What is your target audience looking for?
- What questions are your customers constantly asking you?
- What can we include that would WOW your customers?
(more…)
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Tags: internet marketing, marketing, san diego website design, Search Engine Optimization, social media, web 2.0, web design, web development
Posted in General | 3 Comments »
Tuesday, June 10th, 2008
Many companies call us inquiring about lead generation over the internet, only to find that pay per click is extemely expensive for their industry. Pay per click is a great program when used properly. It can be very expensive for certain markets, but it can generate immediate results.
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Tags: Blogging, Blogs, business leads, internet leads, internet marketing, lead generation, leads, marketing, Search Engine Optimization, social media
Posted in General | No Comments »
Thursday, June 5th, 2008
A main goal of any franchise corporation is to sell franchises. I think it’s easier than ever for a franchise to build their brand’s reputation over the internet. For example, if you owned a fast food franchise, you could search on Goolge for blogs that are industry related. Get in on the conversations and contribute. Provide valuable feedback on the topics being discussed. Ensure to insert a backlink to your website or blog whenever possible.
Another suggestion I have for franchisors selling franchises is to contribute to community sites sucha as LinkedIn and facebook. Join and start your own groups within communities. You’ll soon find that it’s not too difficult to connect with people that are interested in similar Franchising topic(s).
I have started a Squidoo lense that is designed to provide information to Franchises on how they can grow rapidly using social media and web 2.0 technologies. For more information, you can visit the lens here: Franchise Marketing Ideas
Please bookmark the site as I will try to update with more information on a regular basis.
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Tags: branding, Facebook, Franchises, Franchising, internet marketing, marketing, public relations, san diego, search engine marketing, social media, social networking, Squidoo, web 2.0
Posted in General | 2 Comments »
Tuesday, May 27th, 2008
Want to know how much traffic a website gets? Want to know what the percentage of female visitors on that website is? Quantcast.com is a website that allows advertisers to view visitor reports on websites. It also allows website publishers the opportunity to pull website traffic data to demonstrate value to their advertisers. You can also use it to gain insight on visitor demographics for any website. We have noticed though, that the website has to gain enough traffic to be listed. You can also use to gain valuable insight on your competitors websites.
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Tags: internet marketing, market analysis, market research, traffic log, website traffic analysis
Posted in General | 2 Comments »
Thursday, May 22nd, 2008
Here are just a few social media sites I like to use to market other websites with:
You Tube – I think everyone has seen or heard of YouTube by now. In order to succeed on YouTube and have your video shared, you may want to upload video content that is funny or has some other type of value to your potential audience. A sales pitch about your stuff probably won’t get a large response. The best example I can think of at the moment is a series of videos by a company called, “BlendTec”. The videos are titled, “Will It Blend”. The videos have seen over 20 million views. Now that’s market reach!
Facebook – Facebook is one of the most Web 2.0 social networking tools. You can join a group of people that all have a similar interest. You could provide that group with valuable information that relates to your services and or products and draw them to your website.
(more…)
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Tags: Blogging, Blogs, consulting, Facebook, internet marketing, san diego, social media, web 2.0, Web Video, YouTube
Posted in General | 1 Comment »
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Are you ready to get busy and build a nice stream of blog traffic? Just remember that in social media, meaningful content is king. The following is a list of actions of what you’ll need to do to see the first 100,000 blog visitors in 30 days and hopefully many more thereafter!
