I can’t think of anything to blog about today! This is a very frustrating feeling that most everyone who writes has experienced at one time or another. Your blog already has a general theme, but for your next post, where do you begin? Coming up with the right topic can be the toughest part of writing. Blogging is supposed to be an enjoyable experience, not a nightmare that you avoid. Yesterday you came up with a great topic, what about tomorrow and then the next day? Does this have to be a constant battle?
When we speak with our clients, we find this to be the biggest killer of what should otherwise be successful blogs. In this post I am going to provide you with a strategy that you can use over and over again to create "Great Blog Post Topics". I’m sure people may have other names for this approach, but I’m going to call it the “Opposites” Chart. The concept here is to draft two lists at the same time, side-by-side of each other. The lists should be based on opposites. Here are some examples to explain better:
Like/Dislike - things you like and dislike about your career, hobbies, or personal life
Usual/Unusual - Things that happen all the time and things that happen rarely.
Fun Things/Things that Suck – Things you do that are enjoyable and things that suck.
Things I like |
Things I hate |
|
Using Nail Guns Working with Concrete Working with Electrical Reading Blueprints Hanging Doors Driving Bobcat Tractors Camaraderie |
Clean Up Rainy Days Working with Heights Installing Drywall Shopping for Supplies Digging Holes Wearing Safety Gear |
Your lists should help to quickly produce enough topics to last an entire year. Just make sure you save them for future reference. Not all topics are going to be clear winners. Remember to ask yourself these 4 questions when choosing your next Blog Post Topic:
- Do you have extensive knowledge on the subject?
- Do you feel strongly about this topic?
- Do you think your audience will relate with this topic?
- Is the topic providing something of value to your readers?
I wish you much success with your blog. As with everything in life, you will only get better with practice. If you would like more information on blogging or the use of social media for business, please contact our web design company.
