Having served in the Marine Corps for ten years as well as co-founding and operating a web strategy company, I offer a unique perspective on our military and its’ Web Strategy. The United States has the world’s second largest military, after the People’s Liberation Army of China, and has troops deployed around the globe. With an “All Volunteer” military force of 1,454,515 people serving on active duty and an additional 848,000 people in the seven reserve components, I think most people would agree that the military’s recruiting mission is of an epic scale compared to other organizations.
Having one of the most challenging recruiting tasks of any organization in America requires nothing less than an exceptional marketing plan. The five branches of the military each have a distinct military mission and therefore recruit a little differently. More specifically, I would like to discuss why I feel the U.S. military is using the internet to market more effectively than almost any civilian corporation in the world.
Just like any other organization, it is first necessary to have a thorough understanding of the military’s mission or business plan, in order to develop an effective web strategy. Let’s take a brief look at each branch of our military to gain a better understanding of their role in providing our overall national security.
I will be discussing the Military Branches in order from largest to smallest.
