Posts Tagged ‘Facebook’
Monday, February 1st, 2010
 Having served in the Marine Corps for ten years as well as co-founding and operating a web strategy company, I offer a unique perspective on our military and its’ Web Strategy. The United States has the world’s second largest military, after the People’s Liberation Army of China, and has troops deployed around the globe. With an “All Volunteer” military force of 1,454,515 people serving on active duty and an additional 848,000 people in the seven reserve components, I think most people would agree that the military’s recruiting mission is of an epic scale compared to other organizations.
Having one of the most challenging recruiting tasks of any organization in America requires nothing less than an exceptional marketing plan. The five branches of the military each have a distinct military mission and therefore recruit a little differently. More specifically, I would like to discuss why I feel the U.S. military is using the internet to market more effectively than almost any civilian corporation in the world.
Just like any other organization, it is first necessary to have a thorough understanding of the military’s mission or business plan, in order to develop an effective web strategy. Let’s take a brief look at each branch of our military to gain a better understanding of their role in providing our overall national security.
I will be discussing the Military Branches in order from largest to smallest.
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Tags: air force, army, coast guard, Conversation, Facebook, fanpage, marine corps, marketing, military, MySpace, navy, online advertising, social media, youtube channel
Posted in Social Media Marketing, internet marketing, web strategy | 5 Comments »
Tuesday, December 22nd, 2009
You finally made a profile on Facebook and have reconnected with friends and family. But how do you utilize this technology for your business or company? Simple, you create a Fan Page! A Fan Page really is the best way to network and promote yourself, your business/company, or organization on Facebook. This tutorial assumes that you are already familiar with setting up a Facebook profile. If not, please feel free to contact us.
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Tags: business, Facebook, fan page, how to, social media, social netowrking, tutorial
Posted in Tutorials | 4 Comments »
Thursday, June 5th, 2008
A main goal of any franchise corporation is to sell franchises. I think it’s easier than ever for a franchise to build their brand’s reputation over the internet. For example, if you owned a fast food franchise, you could search on Goolge for blogs that are industry related. Get in on the conversations and contribute. Provide valuable feedback on the topics being discussed. Ensure to insert a backlink to your website or blog whenever possible.
Another suggestion I have for franchisors selling franchises is to contribute to community sites sucha as LinkedIn and facebook. Join and start your own groups within communities. You’ll soon find that it’s not too difficult to connect with people that are interested in similar Franchising topic(s).
I have started a Squidoo lense that is designed to provide information to Franchises on how they can grow rapidly using social media and web 2.0 technologies. For more information, you can visit the lens here: Franchise Marketing Ideas
Please bookmark the site as I will try to update with more information on a regular basis.
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Tags: branding, Facebook, Franchises, Franchising, internet marketing, marketing, public relations, san diego, search engine marketing, social media, social networking, Squidoo, web 2.0
Posted in General | 2 Comments »
Thursday, May 22nd, 2008
Here are just a few social media sites I like to use to market other websites with:
You Tube – I think everyone has seen or heard of YouTube by now. In order to succeed on YouTube and have your video shared, you may want to upload video content that is funny or has some other type of value to your potential audience. A sales pitch about your stuff probably won’t get a large response. The best example I can think of at the moment is a series of videos by a company called, “BlendTec”. The videos are titled, “Will It Blend”. The videos have seen over 20 million views. Now that’s market reach!
Facebook – Facebook is one of the most Web 2.0 social networking tools. You can join a group of people that all have a similar interest. You could provide that group with valuable information that relates to your services and or products and draw them to your website.
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Tags: Blogging, Blogs, consulting, Facebook, internet marketing, san diego, social media, web 2.0, Web Video, YouTube
Posted in General | 1 Comment »
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Are you ready to get busy and build a nice stream of blog traffic? Just remember that in social media, meaningful content is king. The following is a list of actions of what you’ll need to do to see the first 100,000 blog visitors in 30 days and hopefully many more thereafter!
