Every day there are thousands of new blogs launched, but only a few get read by more than a several hundred people.  What is it that makes the most successful blogs a success?  There are many variables to that equation.  One thing's for sure, the most successful blogs don't become a hit overnight.  The most successful blogs require creativity, consistency, and just plain hard work. 

A blog can be your company's hub for communicating with its' target audience.  It is where ideas and opinions are exchanged.  Think of it as your opportunity for gaining feedback directly from your customers on your products and services.  A blog can be your vehicle to gain valuable insight into your customers' wants, needs and desires.

When used strategically, blogs can exponentially amplify the effectiveness of your offline advertising.  Your blog is an integral part of your online presence and allows you to demonstrate thought leadership in your industry.  Your blog is a platform that allows you to add value to your online community and be perceived as a trusted resource.

Successful blogging is just as much an art as it is a science.  At Proteus Design Studio, we have put together a guide to building a successful blog.  In the guide you'll find tips for creating useful content, strategies to maximize content distribution, and valuable resources for making social connections.  Please share this information with anyone you know that may find it beneficial.       

You finally made a profile on Facebook and have reconnected with friends and family. But how do you utilize this technology for your business or company? Simple, you create a Fan Page! A Fan Page really is the best way to network and promote yourself, your business/company, or organization on Facebook. This tutorial assumes that you are already familiar with setting up a Facebook profile. If not, please feel free to contact us.

Setting Up Your Page

Once you're logged in to Facebook, there's a couple of ways to reach the Pages area.

Method 1 is by scrolling all the way to the bottom of the page and clicking on Advertising.

Method 2 is by using the Ads and Pages icon on the Facebook bar.

Click on Pages then the Create Page button.

You should now be at the Create New Facebook Page. Select the type of business you want your Fan Page to represent and start filling in as much information as you can. The more the better, but if you're pressed for time you do have the option of not making the Page public until a later time.

Now it's a matter of uploading a logo or photo and finish editing your company's pertinent information. Depending on what Category you chose, you'll have a few fields available on the Info tab.

Congratulations! You have a brand spankin' new Facebook Fan Page! We would love to hear from you and for you to share your experience in creating your Fan Page(s).

Also, stay tuned for our next installment... Now that you have a Fan Page, what do you do with it?! We'll cover different strategies and technologies you can use to market your Fan Page successfully.