A blog can be your company's hub for communicating with its' target audience.  It is where ideas and opinions are exchanged.  Think of it as your opportunity for gaining feedback directly from your customers on your products and services.  A blog can be your vehicle to gain valuable insight into your customers' wants, needs and desires.

When used strategically, blogs can exponentially amplify the effectiveness of your offline advertising.  Your blog is an integral part of your online presence and allows you to demonstrate thought leadership in your industry.  Your blog is a platform that allows you to add value to your online community and be perceived as a trusted resource.

Successful blogging is just as much an art as it is a science.  At Proteus Design Studio, we have put together a guide to building a successful blog.  In the guide you'll find tips for creating useful content, strategies to maximize content distribution, and valuable resources for making social connections.  Please share this information with anyone you know that may find it beneficial.       

The ultimate goal of the website was to generate $1 Million. The site went live on August 26, 2005 and became a massive hit within just a couple months. By the end of October, 1400 people claimed 500,000 pixels. The final block of 1000 pixels were auctioned off on eBay for an astounding $38,100,  well exceeding his initial goal of $1 Million.

How did his idea take off? He began by selling his first block of pixels to friends and family. Sales grew slowly initially by word of mouth. Once multiple block holders started promoting the page URL, it took off virally.