Having served in the Marine Corps for ten years as well as co-founding and operating a web strategy company, I offer a unique perspective on our military and its’ Web Strategy. The United States has the world’s second largest military, after the People’s Liberation Army of China, and has troops deployed around the globe. With an “All Volunteer” military force of 1,454,515 people serving on active duty and an additional 848,000 people in the seven reserve components, I think most people would agree that the military’s recruiting mission is of an epic scale compared to other organizations.
Having one of the most challenging recruiting tasks of any organization in America requires nothing less than an exceptional marketing plan. The five branches of the military each have a distinct military mission and therefore recruit a little differently. More specifically, I would like to discuss why I feel the U.S. military is using the internet to market more effectively than almost any civilian corporation in the world.
Just like any other organization, it is first necessary to have a thorough understanding of the military’s mission or business plan, in order to develop an effective web strategy. Let’s take a brief look at each branch of our military to gain a better understanding of their role in providing our overall national security.
I will be discussing the Military Branches in order from largest to smallest.
The easiest and fastest way to become successful with Twitter is to be human. Make a real contribution to others. Share useful information that others can use. That’s what people really want. What they don’t want is to be sold to. Spend a short amount of time on Twitter and you will quickly see that a lot of people just don’t get it; there are tons of those types of people on Twitter. You can use this to your advantage to stand out from the crowd.
It’s simply about being transparent and being you. It’s about meeting people and being genuine. The best part is, it’s especially easy to use Twitter to find people you have common interests with. Just search for them using the keywords that best describe your interests.
Are you ready to get busy and build a nice stream of blog traffic? Just remember that in social media, meaningful content is king. The following is a list of actions of what you’ll need to do to see the first 100,000 blog visitors in 30 days and hopefully many more thereafter!
I am up this morning at an earlier than usual time (4:30 A.M. PST). I am drinking my first cup of coffee and can’t help but realize how much I love coffee. I beleive like most people that too much of anything can be bad for you, but I wanted to generate this list of ten known health benefits:
