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Is Social Media Destroying Obama’s Approval Rating?

Are the same technologies that were skillfully used to crush his opponents during the 2008 presidential campaigns going to aid in destroying the President’s approval rating? Democratic presidential candidate Barack Obama utilized various social media platforms to establish a grassroots movement that revolutionized presidential campaigning. He successfully connected with activists, donators, and voters in record numbers via the Internet. He was also able to set new fundraising records by gaining support from millions of individual small donors.

It is well known that the President has inherited a host of challenging issues including but not limited to the War in the Middle East and the economic recession. Most would agree that these challenges will take at least a decade to resolve regardless of who’s in office. The fact is that the President’s approval rating has dropped below 50% and many analysts suggest this number will continue to decline.

As social media communities such as Twitter, Facebook, and DIGG continue to grow at alarming rates, what will this mean for the President’s approval rating?  Will he stand a chance for re-election in 2013?  How much clout or social influence do his critics have on social media platforms?

 

Tags: approval ratings, president obama, presidential campaign, social influence, social media

This entry was posted on Tuesday, January 26th, 2010 at 3:57 am and is filed under General, social influence. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Is Social Media Destroying Obama’s Approval Rating?”

1. Helga Louw says:

   January 26, 2010 at 1:02 pm

   Will social media also destroy Obama's approval rating: http://bit.ly/8COccZ

   Reply
2. Pilar says:

   January 26, 2010 at 12:22 pm

   RT @proteusds Social Media Destroys Obama's Approval Rating – Are the same technologies that were skillfully used t… http://ow.ly/16qlu0

   Reply
3. Chris Turnquist says:

   January 26, 2010 at 12:04 pm

   Social Media Destroys Obama’s Approval Rating http://ow.ly/10vHj

   Reply
4. Mark Palony says:

   January 26, 2010 at 4:37 am

   Your headline is a bit misleading. I was hoping to read how social media has is destroying the President’s approval rating. That said it is a very interesting question you ask. There is another side to the question, however. While Obama’s detractors are certainly making use of social media to spread their views, Obama and his adminstration are more restricted in their use of the same since he took the oath. If you think large corporations are concerned about their employees blogging and using Twitter, you should check out the Federal Government.Obama’s expert use of the social media sword helped him arrive in the Oval office, but that sword is no longer available him.

   Reply
   • Chris Turnquist says:

     January 26, 2010 at 6:06 am

     Thanks for your review Mark. I’ve changed the title to read, “Is Social Media Destroying Obama’s Approval Rating?”- I appreciate your input and feedback.

     Warmest regards,
     Chris Turnquist

     Reply
5. ProteusDesignStudio says:

   January 26, 2010 at 4:22 am

   RT @proteusds Social Media Destroys Obama's Approval Rating – Are the same technologies that were skillfully used t… http://ow.ly/16qlu1

   Reply