Internet Marketing Blog

Building a Brand with social media is a long term commitment and is time consuming. With that in mind, you need to have a strategy to leverage the support of your fans. The most successful companies are benefiting from their fans acting as evangelists. In order to do that, your fans need a reason to get excited about your brand. Here are some questions that may help you with that challenge.

What is different about my product or service? What will make my fans tell others about my product or service? What digital information or media can we produce for people to share that is useful, interesting, or humorous? How can we tie it in with our product or service? Who are our fans? What are their likes and dislikes? What are their fears and concerns? Can we solve a common problem amongst our fan population? What have I seen from other companies that I have liked and passed on? Why did I pass it on?

Can you think of more questions? Please comment with your thoughts and suggestions…
 

Tags: brand management, celbrity status, celebrities, public relations, publicity, reputation management, rock bands, social media

This entry was posted on Friday, January 8th, 2010 at 4:05 am and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.